What are the talented individuals at MICA working on?
Prompting songs – Eurovision Prompt Festival
Under development – NovaTech Systems
Martha Travel
Completed – Bloom & Birch
Review – Atlas Insurance

Knowledge Event on Transition Communication

Using two real-world case studies, we’ll dive into the world of behavioral change, communication, and social impact. We’ll have an honest discussion about both the strengths and areas for improvement.
October 1, 2026
MICA Leeuwarden

A Discussion on Transition Communication

Are you a communications professional working in small and medium-sized businesses, government, or education? Or are you involved in change and innovation? Then you’ll want to be there.

Major societal transitions toward positive health, renewable energy, a circular economy, and digitalization require far-reaching change. But how can you effectively use communication as a catalyst for these systemic changes? We are organizing an exclusive knowledge event on Thursday, October 1, 2026, from 2:00 p.m. to 4:00 p.m. The Transformational Media research group will share theoretical and methodological insights. At the same time, this event serves as the premier platform where industry knowledge converges and is exchanged.

This first event marks the start of (hopefully!) a recurring series. To ensure quality and depth, there are a maximum of 50 spots available for this edition. Once they're gone, they're gone.

Wanted: Your real-world case study!

To encourage more interaction, we’re looking for organizations that would like to submit their own case studies. Have you led a campaign aimed at behavioral change and would you like to share your lessons learned and experiences with your peers? Then submit your case study to us now!Ultimately, two case studies will be selected to be presented on October 1.