What are the talented individuals at MICA working on?
Prompting songs – Eurovision Prompt Festival
Under development – NovaTech Systems
Martha Travel
Completed – Bloom & Birch
Review – Atlas Insurance
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MICA Labs

The MICA Lab is the place where students, creators, teachers, and companies work together on issues that arise in the creative industry network. This can be within one of the three theme labs, or it can involve communication issues in the broadest sense of the word. We design, prototype, test, and learn along the way—not in theory, but with real deliverables.

MICA Labs various themes

At MICA, we work with thematic labs: temporary or structural workshops where students, researchers, and professionals experiment together on urgent social issues. Each lab has its own focus, approach, and network of partners. In addition, you can always send us communication, media, or innovation issues, and we will see if we can link them to students.

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#1 MICA Lab for Transition Communication

The MICA Lab for Transition Communication researches and develops the role of media and communication in societal transitions, such as the energy transition or circular economy. With the Transformational Media research group led by professor Bianca Harms, students, researchers, and partners work together on real-world issues and create interventions that positively influence behavior and awareness. The Lab acts as a connecting link in a network of living labs and shares acquired knowledge via a digital platform and showcases.

Read more about the MICA Lab for Transition Communication

#2 Media Investigation Lab

The Media Investigation Lab (MIL) is an open, interdisciplinary lab where students, teachers, professionals, and experts work together on one of the greatest challenges of our time: recognizing and combating misinformation and disinformation. In a world where fake news, deepfakes, and online manipulation are becoming increasingly sophisticated, the MIL offers a powerful learning environment that focuses on critical thinking, digital literacy, and research skills. Set up by lecturer Deike Schulz from the Organizations and Social Media research groupand led by Anke Vellenga, lecturer-researcher at NHL Stenden and the aforementioned research group.

Learn more about the Media Investigation Lab

#3 MICA CreAI Lab

The CreAI Lab focuses on the creative applications of artificial intelligence. Students and creators experiment with AI as a co-creator in media, communication, and marketing. Here, we not only explore what AI can do, but also what it should do—with a focus on ethics, ownership, and imagination.

Creative communication & content creation
Students create fresh and relevant content: from social media posts to corporate identities, campaigns, and visual concepts. Always tailored to your target audience and platform.
Do you have a communication issue, a changing target group, or a need for insight into media or usage trends? Students conduct practical research, for example into brand perception, behavioral change, or media monitoring.
You will work with students on new concepts, formats, or strategies. Ideal for companies that are open to innovation and want to think outside the box.
Work together with students on projects and find your future intern or employee even before the application process begins.
Collaborate with students

What can you contact MICA for?

MICA brings together creative worlds from education and business. In the thematic MICA Labs, but also in individual projects in the field of communication, media, and marketing. By promoting interaction between students and professionals, MICA is committed to a vibrant creative sector in the North.
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What's happening at MICA?

News and stories within MICA

From student projects to surprising collaborations: no two days are the same at MICA. Read about what's happening at MICA and beyond. And sign up for the newsletter.
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Your chance to learn how to use AI.
News
Ellen van Ellende wins the first edition at Neushoorn; the audience award goes to Falco Cane 
News
An evening where talent, agencies, and curiosity came together.
Blog
If AI is the artist, who gets the applause? Come see for yourself: April 16 at Neushoorn in Leeuwarden. A creative evening where all songs are generated by AI and performed live by drag performers, accompanied by a live band. Expect glitter, experimentation, technology, and reflection.
News
Firda is launching two new vocational training programs in Leeuwarden that respond to the rapidly growing world of immersive media and creative technology. The Immersive Designer and Immersive Technician programs prepare students for a field in which creativity, design, and technology converge.
News
On April 2 (Leeuwarden) or April 23 (Groningen), take a look behind the scenes at the creative industry of the North.
News