MICA Labs

The MICA Lab is the place where students, creators, teachers, and companies work together on issues that arise in the creative industry network. This can be within one of the three theme labs, or it can involve communication issues in the broadest sense of the word. We design, prototype, test, and learn along the way—not in theory, but with real deliverables.

MICA Labs various themes

At MICA, we work with thematic labs: temporary or structural workshops where students, researchers, and professionals experiment together on urgent social issues. Each lab has its own focus, approach, and network of partners. In addition, you can always send us communication, media, or innovation issues, and we will see if we can link them to students.

1. MICA Lab for Transition Communication

How do you truly drive change? At the MICA Lab for Transition Communication, we bring together students, researchers, and professionals to develop communication strategies that foster social change—from sustainable energy and the circular economy to positive health and digitalization. We research, develop, and test creative communication approaches that raise awareness, encourage behavioral change, and build support. In this way, we help companies and organizations translate complex societal challenges into concrete solutions that work in practice.

2. Digital Innovation

The digital world is changing at breakneck speed. How do you stay ahead of the curve? At MICA, we connect students, entrepreneurs, and professionals to put digital innovation into practice. Through the Fryslân Digital Workshop, vocational and higher vocational education students work on real-world challenges faced by companies—ranging from cybersecurity and automation to data science and online marketing. Through Creative Generative AI (CreAI), we explore the possibilities of AI for the creative sector and engage in discussions about ethics, authorship, and the impact of technology on our society. In this way, we help businesses advance digitally with fresh ideas, new knowledge, and creative solutions.

MICA Lab for Transition Communication

Together with students, researchers, and professionals, we’re working on societal transitions: from sustainable energy and the circular economy to positive health and digitalization. Through transition communication, we help companies and organizations understand change, explore new visions for the future, and make an impact. We develop and test communication strategies that not only communicate change but also drive it forward.

Digital Innovation

Digital innovation starts with doing and discovering. Through the Fryslân Digital Workshop, students tackle digital challenges, ranging from automation to cybersecurity. With generative AI (CreAI), we collaborate with creators and professionals to explore the creative potential of AI and initiate a conversation about its impact on our society. In this way, we combine technology, creativity, and real-world experience to explore new possibilities, develop solutions, and take a critical look at the digital world of today and tomorrow.

MICA Talent Pool

We connect businesses and organizations in the Northern Netherlands with creative talent for projects in areas such as marketing, communications, design, video, web development, and AI. This gives companies immediate access to fresh ideas and creative solutions, while vocational and college students gain paid work experience, strengthen their portfolios, and build a professional network. Together, we give a boost to both young talent and the creative sector in the North.

Media & Communication

Your media and communication challenges—a fresh perspective from young creators! Students help your company move forward: from social media content, campaigns, and visual concepts to practical research on target audiences, brand perception, and media trends. With fresh ideas and co-creation, they develop innovative concepts, formats, and communication strategies that align with your target audience and business goals.

Collaborate with students

What can you contact MICA for?

MICA brings together creative worlds from education and business. In the thematic MICA Labs, but also in individual projects in the field of communication, media, and marketing. By promoting interaction between students and professionals, MICA is committed to a vibrant creative sector in the North.

What's happening at MICA?

The projects in focus

Transition communication

Study, Work, Stay: WRK.frl Challenges Students

Transition communication

Sustainability Minor Project

Transition communication

Redbad Comes to Life Through Multi-Level Collaboration

Transition communication

MICA Labs

MICA Labs various themes

1. MICA Lab for Transition Communication

2. Digital Innovation

What can you contact MICA for?

The projects in focus

Study, Work, Stay: WRK.frl Challenges Students

Sustainability Minor Project

Redbad Comes to Life Through Multi-Level Collaboration

Energy in Balance in Reduzum