What are the talented individuals at MICA working on?
Prompting songs – Eurovision Prompt Festival
Under development – NovaTech Systems
Martha Travel
Completed – Bloom & Birch
Review – Atlas Insurance
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Our story

Located in the heart of Leeuwarden, the Media & Innovation Campus (MICA) is more than just a place. It is an ever-growing network of experienced professionals, young professionals, and anyone who wants to become a professional in the creative industry. With one clear mission: to connect young talent to the North and use creativity to tackle today's major issues.

Where the MICA happens

Our approach rests on three pillars:

1. Networking
We bring media companies, creative agencies, and communication professionals together to explore where the sector is heading—and what that requires from our development. Through events such as MICAfé and Open Agency Night, we are building a network that learns, creates, and innovates together.

2. MICA Lab
In the MICA Lab, students work on current issues from the field. They always collaborate with real clients from the media, government, or creative industries. This creates space for experimentation, co-creation, and fresh perspectives.

3. Knowledge development & dissemination
We share what we learn in practice. Through the MICAdemie, with workshops, research, publications, and training courses, we develop knowledge that is directly applicable—and that is in line with the changing world of media and communication.

Initiators of MICA

MICA was established by four founding partners who joined forces to strengthen media and communication innovation in the North:

  • FB Oranjewoud
  • Media company
  • Firda
  • NHL Stenden

Together, they lay the foundation for an environment in which talent, practice, and creativity come together.

Education at MICA

At MICA, you don't follow a separate program, but work on real-life issues in collaboration with companies, based on your studies at Firda or NHL Stenden—for example, Media Design or Creative Business. In this so-called free space between education and business, you discover things by doing, with room to experiment.

Read more about training courses at MICA

The building - the campus

MICA is more than just a foundation—it is also a physical place with a campus concept. Located in an area brimming with knowledge and innovation, alongside partners such as Wetsus and the Water Alliance, a vibrant environment is growing here where students, education, and businesses come together. In addition to MICA activities, there is space for offices, student housing, and catering. Architects Jacob Borren and Bauke Tuinstra are designing an open and accessible environment that matches the atmosphere of MICA: connected, creative, and dynamic.

The team

Who can you find at MICA?

Isabel Post
Communication & Community Manager
isabel@mica.nu
06 20 36 56 84
Didier Kick
Director
didier.kick@mediainnovatiecampus.nl
06 11 95 91 27
Hanneke Trul
Project Manager MICA Talent Pool | Internship Coordinator at Firda
hanneke@mica.nu
06 41 41 74 84
Corrie Ponne
Strategy & Finance Manager
corrie@mica.nu
06 11 49 20 25
Hans van Gestel
Matchmaker assignments MICA | Program Manager Digital Workplace Fryslân
hans@mica.nu
06 20 70 16 67
Minke Wagenaar
Coach at Firda Media Design | MICA Lab for Transition Communication | Project leader for multilevel education
minke.wagenaar@firda.nl
06 29 20 00 18
Heinze Elzinga
Project leader MICA-Lab for transition communication
heinze.elzinga@nhlstenden.com
06 15 31 95 42
Rishayan Jialal
Intern
rishayan@mica.nu
058 230 0123
Ilse Terpstra
Intern
ilse@mica.nu
058 230 0123
Femke Elzinga
Intern
femke@mica.nu
058 230 0123
Janne Behrens
Intern
janne@mica.nu
058 230 0123
Gijs van Brummelen
Intern
gijs@mica.nu
058 230 0123
Creative communication & content creation
Students create fresh and relevant content: from social media posts to corporate identities, campaigns, and visual concepts. Always tailored to your target audience and platform.
Do you have a communication issue, a changing target group, or a need for insight into media or usage trends? Students conduct practical research, for example into brand perception, behavioral change, or media monitoring.
You will work with students on new concepts, formats, or strategies. Ideal for companies that are open to innovation and want to think outside the box.
Work together with students on projects and find your future intern or employee even before the application process begins.
Collaborate with students

What can you contact MICA for?

MICA brings together creative worlds from education and business. In the thematic MICA Labs, but also in individual projects in the field of communication, media, and marketing. By promoting interaction between students and professionals, MICA is committed to a vibrant creative sector in the North.
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What's happening at MICA?

News and stories within MICA

From student projects to surprising collaborations: no two days are the same at MICA. Read about what's happening at MICA and beyond. And sign up for the newsletter.
All news
Your chance to learn how to use AI.
News
Ellen van Ellende wins the first edition at Neushoorn; the audience award goes to Falco Cane 
News
An evening where talent, agencies, and curiosity came together.
Blog
If AI is the artist, who gets the applause? Come see for yourself: April 16 at Neushoorn in Leeuwarden. A creative evening where all songs are generated by AI and performed live by drag performers, accompanied by a live band. Expect glitter, experimentation, technology, and reflection.
News
Firda is launching two new vocational training programs in Leeuwarden that respond to the rapidly growing world of immersive media and creative technology. The Immersive Designer and Immersive Technician programs prepare students for a field in which creativity, design, and technology converge.
News
On April 2 (Leeuwarden) or April 23 (Groningen), take a look behind the scenes at the creative industry of the North.
News