Our story
Where the MICA happens
Our approach rests on three pillars:
1. Networking
We bring together media companies, creative agencies, and communications professionals to explore where the industry is headed—and what that means for our own development. Through events like MICAfé and Open Agency Night, we’re building a network that learns, creates, and innovates together.
2. MICA Lab
At the MICA Lab, students work on current real-world issues, always in collaboration with actual clients from the media, government, or the creative industry. We focus on two themes: transition communication and digital innovation.
3. Knowledge development & dissemination
We share what we learn in practice. Through the MICAdemie, with workshops, research, publications, and training courses, we develop knowledge that is directly applicable—and that is in line with the changing world of media and communication.
Initiators of MICA
MICA was established by four founding partners who joined forces to strengthen media and communication innovation in the North:
Together, they lay the foundation for an environment in which talent, practice, and creativity come together.
Education at MICA
At MICA, you don't follow a separate program, but work on real-life issues in collaboration with companies, based on your studies at Firda or NHL Stenden—for example, Media Design or Creative Business. In this so-called free space between education and business, you discover things by doing, with room to experiment.
The building - the campus
MICA is more than just a foundation—it is also a physical place with a campus concept. Located in an area brimming with knowledge and innovation, alongside partners such as Wetsus and the Water Alliance, a vibrant environment is growing here where students, education, and businesses come together. In addition to MICA activities, there is space for offices, student housing, and catering. Architects Jacob Borren and Bauke Tuinstra are designing an open and accessible environment that matches the atmosphere of MICA: connected, creative, and dynamic.
Who can you find at MICA?
