What are the talented individuals at MICA working on?
Prompting songs – Eurovision Prompt Festival
Under development – NovaTech Systems
Martha Travel
Completed – Bloom & Birch
Review – Atlas Insurance

MICA Media Kit

Are you writing about MICA, collaborating with us, or do you need information for a publication? Here you’ll find the most important information about MICA all in one place—from our organizational description to logos, images, and contact information. Feel free to use this material for press, publications, and communications regarding collaborations with MICA.
MICA Lab for Transition Communication
Together with students, researchers, and professionals, we’re working on societal transitions: from sustainable energy and the circular economy to positive health and digitalization. Through transition communication, we help companies and organizations understand change, explore new visions for the future, and make an impact. We develop and test communication strategies that not only communicate change but also drive it forward.
Digital innovation starts with doing and discovering. Through the Fryslân Digital Workshop, students tackle digital challenges, ranging from automation to cybersecurity. With generative AI (CreAI), we collaborate with creators and professionals to explore the creative potential of AI and initiate a conversation about its impact on our society. In this way, we combine technology, creativity, and real-world experience to explore new possibilities, develop solutions, and take a critical look at the digital world of today and tomorrow.
We connect businesses and organizations in the Northern Netherlands with creative talent for projects in areas such as marketing, communications, design, video, web development, and AI. This gives companies immediate access to fresh ideas and creative solutions, while vocational and college students gain paid work experience, strengthen their portfolios, and build a professional network. Together, we give a boost to both young talent and the creative sector in the North.
Your media and communication challenges—a fresh perspective from young creators! Students help your company move forward: from social media content, campaigns, and visual concepts to practical research on target audiences, brand perception, and media trends. With fresh ideas and co-creation, they develop innovative concepts, formats, and communication strategies that align with your target audience and business goals.
Collaborate with students

What can you contact MICA for?

MICA brings together creative worlds from education and business. In the thematic MICA Labs, but also in individual projects in the field of communication, media, and marketing. By promoting interaction between students and professionals, MICA is committed to a vibrant creative sector in the North.
What's happening at MICA?

News and stories within MICA

From student projects to surprising collaborations: no two days are the same at MICA. Read about what's happening at MICA and beyond. And sign up for the newsletter.
Seven companies and ICT students from a university of applied sciences came together to exchange ideas and explore new opportunities for collaboration.
Blog
How can smart technology, 3D visualizations, and resident participation contribute to inclusive digital urban development in the Spoordok neighborhood of Leeuwarden?
News
What is transition communication, and how does communication contribute to social change? Discover the insights of Bianca Harms and the MICA Lab.
Blog
During the very first MICareer Day, more than 200 students from 9 different degree programs discovered just how many creative opportunities there are in the North.
Blog
How can we organize work-based learning placements that benefit both companies and students?
News
How do you get people on board with change? Or maybe that’s actually the wrong question to start with.
Blog