What are the talented individuals at MICA working on?
Prompting songs – Eurovision Prompt Festival
Under development – NovaTech Systems
Martha Travel
Completed – Bloom & Birch
Review – Atlas Insurance

MAKE IT REAL – From a creative idea to your own business with Probo

What if you could turn a creative idea into a real business concept in just a few days?
November 19, 2026
MICA

From prompt to product. From idea to real business.

Do you have a creative idea, but aren’t sure how to turn it into an actual product or brand? During MAKE IT REAL, the Creator Commerce Challenge organized by MICA and Probo, you’ll get to put your ideas into action. Using AI, smart tools, and Probo’s production capabilities, you’ll build your own niche brand. It’s not just about coming up with ideas—it’s about creating, testing, and selling!

What if you could start your own brand without a factory, a large investment, or inventory? During MAKE IT REAL, you’ll discover how it works. Together with your team, you’ll choose a specific target audience, come up with a product that fits that audience, and build your own brand. Think unique clothing, wall decor, stickers, home goods, or something completely different. With Probo’s production capabilities, the possibilities are endless.

You’ll get started by designing your product, developing a brand identity, and setting up your own online store. Using AI and no-code tools, you’ll refine your ideas, test them with potential customers, and discover how to actually land your first orders. The best part? Probo handles production and shipping as soon as someone orders your product. You’ll focus on the creative concept, the brand, and sales. This way, you can run your business without having to purchase inventory upfront.

You come up with the idea. Probo makes it.

During the challenge, you’ll receive guidance from experts in branding, entrepreneurship, technology, and production. You’ll have access to useful tools, materials, and proofs, and you’ll get to work hands-on at Probo during the hackathon. The goal? Not just to present a good idea, but to develop your own brand that can actually sell products. And there’s a prize to be won! The winning team will receive a €2,000 printing budget, a spot at Visualize Expo 2027, and support in launching their business through SPREKKERS.FRL.

There is room for up to 100 participants (first come, first served). A limited number of wildcard spots are also available for young creators and entrepreneurs who are not enrolled in these programs. Participants may enter individually or in teams of 1 to 5 people.

Practical Information

  • Registration: through November 15, 2026
  • November 19, 2026: Kickoff at MICA in Leeuwarden
  • November 24, 2026: Behind the Scenes at Probo in Dokkum
  • December 8 and 9, 2026: Hackathon at MICA in Leeuwarden
  • January 2027: Demo Night at MICA
  • March 23–25, 2027: Visualize Expo 2027