What are the talented individuals at MICA working on?
Prompting songs – Eurovision Prompt Festival
Under development – NovaTech Systems
Martha Travel
Completed – Bloom & Birch
Review – Atlas Insurance

The lab, network, and knowledge hub for media and communication innovation

Breeding ground for the creative economy in Friesland

At MICA, students and professionals work together on current issues from the field. We are a network, living lab, and knowledge center all in one: we gather questions from the field, link them to education, and share the insights that arise from them. Creativity is our engine, talent is our fuel. In this way, we strengthen the creative economy, attract young talent to the North, and use creativity to tackle the challenges facing this region.
Creative communication & content creation
Students create fresh and relevant content: from social media posts to corporate identities, campaigns, and visual concepts. Always tailored to your target audience and platform.
Do you have a communication issue, a changing target group, or a need for insight into media or usage trends? Students conduct practical research, for example into brand perception, behavioral change, or media monitoring.
You will work with students on new concepts, formats, or strategies. Ideal for companies that are open to innovation and want to think outside the box.
Work together with students on projects and find your future intern or employee even before the application process begins.
Collaborate with students

What can you contact MICA for?

MICA brings together creative worlds from education and business. In the thematic MICA Labs, but also in individual projects in the field of communication, media, and marketing. By promoting interaction between students and professionals, MICA is committed to a vibrant creative sector in the North.
What's happening at MICA?

The projects in focus

Local Sound

Spread stance citizens

CIVwater

Table lead

What's happening at MICA?

News and stories within MICA

From student projects to surprising collaborations: no two days are the same at MICA. Read about what's happening at MICA and beyond. And sign up for the newsletter.
On April 2 (Leeuwarden) or April 23 (Groningen), take a look behind the scenes at the creative industry of the North.
News
The MICA talent pool connects young talent with creative assignments and traineeships for young professionals. It is the place where creative students and graduates can put their skills to work for companies, and where organizations can access motivated, creative, and trained talent. The MICA Talent Pool consists of student jobs and traineeships.
News
On April 16, Neushoorn Leeuwarden will transform into the setting for a completely new music spectacle: the Eurovision Prompt Festival. A creative evening in which all songs are generated with AI and performed by drag performers, accompanied by a live band of Firda students. Expect glitter, experimentation, technology, and reflection.
News
Students get to work for the MICA Lab
News
The Eurovision Prompt Festival is coming soon!
News
Have you heard of Dikke Mik yet? At least, that's what we call it—because on December 12, we're joining forces at MICA for a special edition:
News
View upcoming activities at MICA, or check the entire calendar.

Join MICA too

Fact check marathon municipal elections

On March 9 and 10, we will be holding a Fact Check Marathon at MICA. The Fact Check Marathon is being organized by the Media Investigation Lab (MIL) of the Organizations & Social Media research group at NHL Stenden University of Applied Sciences. In collaboration with the Thorbecke Academy, MICA, Planbureau Fryslân, and the Leeuwarder Courant newspaper.
March 9, 2026
MICA

Secure Connection session organized by Stadsring Leeuwarden, Penta Infra, and MKB Cyber Campus

Nowadays, it is no longer a given that an organization can work digitally in a secure manner. So come along on January 28 for the Secure Connection Session.
March 11, 2026
MICA