What are the talented individuals at MICA working on?
Prompting songs – Eurovision Prompt Festival
Under development – NovaTech Systems
Martha Travel
Completed – Bloom & Birch
Review – Atlas Insurance

The lab, network, and knowledge hub for media and communication innovation

Breeding ground for the creative economy in Friesland

At MICA, students and professionals work together on current issues from the field. We are a network, living lab, and knowledge center all in one: we gather questions from the field, link them to education, and share the insights that arise from them. Creativity is our engine, talent is our fuel. In this way, we strengthen the creative economy, attract young talent to the North, and use creativity to tackle the challenges facing this region.
Creative communication & content creation
Students create fresh and relevant content: from social media posts to corporate identities, campaigns, and visual concepts. Always tailored to your target audience and platform.
Do you have a communication issue, a changing target group, or a need for insight into media or usage trends? Students conduct practical research, for example into brand perception, behavioral change, or media monitoring.
You will work with students on new concepts, formats, or strategies. Ideal for companies that are open to innovation and want to think outside the box.
Work together with students on projects and find your future intern or employee even before the application process begins.
Collaborate with students

What can you contact MICA for?

MICA brings together creative worlds from education and business. In the thematic MICA Labs, but also in individual projects in the field of communication, media, and marketing. By promoting interaction between students and professionals, MICA is committed to a vibrant creative sector in the North.
What's happening at MICA?

The projects in focus

Local Sound

Spread stance citizens

CIVwater

Table lead

What's happening at MICA?

News and stories within MICA

From student projects to surprising collaborations: no two days are the same at MICA. Read about what's happening at MICA and beyond. And sign up for the newsletter.
Young talent, real-world projects, and a positive impact on the region: the MICA Talent Pool brings it all together
News
By Didier Kick – Director of MICA
Blog
Which voices are you hearing in the Frisian media, and which ones aren’t?
News
Your chance to learn how to use AI.
News
Ellen van Ellende wins the first edition at Neushoorn; the audience award goes to Falco Cane 
News
An evening where talent, agencies, and curiosity came together.
Blog
View upcoming activities at MICA, or check the entire calendar.

Join MICA too

“AI-Doe Evenings” at Frisian Libraries

MICA, in collaboration with Fers 17, is organizing “AI Hands-On Evenings” at libraries across Friesland to teach people how to get started with AI
May 7, 2026
At various library locations throughout Friesland

MICAfé, May 21: How diverse is the Frisian media?

Friesland is diverse. But to what extent do the Frisian media reflect that diversity? Who gets a voice—and who doesn’t (yet)? During this MICAfé, we’ll explore how the media can contribute to a more inclusive and vibrant narrative of Friesland. In collaboration with Omrop Fryslân and the June 30 / July 1 Committee.
May 21, 2026
MICA